Adaptability is an ancestral distinction of human intelligence, but today’s instant variations in rhythm call for something stronger: elasticity. The by-product of adaptability and acceleration, elasticity means being able to negotiate change and innovation without letting them interfere excessively with one’s own rhythms and goals. It means being able to embrace progress, understanding how to make it our own. One of design’s most fundamental tasks is to help people deal with change. Designers have the ability to grasp momentous changes in technology, science, and social mores and to convert them into objects and ideas that people can understand and use. Without designers, instead of a virtual city of home pages with windows, doors, buttons, and links, the internet would still be a series of obscure strings of code, and appliances would be reduced to standardized skeletons of functions. Without a visual design translation, many fundamental concepts—such as the scope of the human genome or its comparison with that of other primates—would remain ungraspable by most. Designers give life and voice to objects, and along the way they manifest our visions and aspirations for the future, even those we do not yet know we have. The focus now is on ways to break the temporal rhythms imposed by society in order to customize and personalize them. If design is to help enable us to live to the fullest while taking advantage of all the possibilities provided by contemporary science and technology, designers need to make both people and objects perfectly elastic.
Elastika was founded by Guga on November 23rd in 2009. Elastika it’s about sharing what inspires you, the cutting edge and the classic, the new and the rediscovered. It’s about love and admiration of well designed things. It’s all about the best. I’m from Lisbon and i’m not an artist.
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